Who doesn’t like to share a good laugh? Humour can draw people together, but did you know that harnessing humour as a marketing technique can help in differentiating your company from your competitors in the crowded social media space? Besides getting people to notice your brand, injecting humour into your firm’s social media posts tend to lead to more shares, which help to increase your exposure.
Why use humour? Using light-hearted posts on Facebook or Twitter show a more human and relatable side to your company’s social media persona, allowing you to connect emotionally with your fans, while boosting sales. Even if humour doesn’t lead to direct sales, it’s certainly contributes to building awareness and growing brand loyalty.
When you craft humourous content, you raise the chances that your fans will share your message.