There are some power words that are able to influence and persuade the masses but you would be surprised to know that they are actually very simple. Here are 3 of the most persuasive words in the English language.
People love free things to the point that that will influence them into making different choices, even if the respective value of the service or product remains the same. However, beware that while offering something for free will attract more people, it is almost certain that there will be a large proportion of bargain hunters who are not likely to be the customers that will really grow your business.
Novelty has an important role in the stimulating our brain’s reward centre. It is important to inject ‘newness’ into products as they expire quicker than experiential purchases such as a holiday. Customers get excited when they are told that products come with new features or are given a new look. More than just promising ‘new’, it is important that the product/service delivers in order to maintain the trust customers have in the business and brand.
In this age where delayed gratification is a skill, the word instantly fires up and triggers customers’ brains. For those businesses with physical products or services businesses, letting your customers know that they will receive what they want quickly (or someone will contact them soon) goes a long way in persuading them to buy your product or service. When you promise ‘instantly’, stick by the golden rule: always deliver and where possible, over-deliver.
So there you go –three persuasive words that can help you win over customers. The next time you are looking for the right words to help you in a campaign, remember to include these simple but powerful persuasive words.