In today’s Information Age, people are bombarded with an overwhelming amount of information, whether from online or real life sources. Coupled with declining attention spans and readers who just skim through information, it is all the more important to craft content which appeals visually to your consumers before even attempting to persuade through the written word.
How can you craft attractive content in your marketing collateral that attracts readers and has eye appeal?
i. Avoid long and wordy sentences
ii. Use bullet points to highlight the important issues
iii. Have a catchy font that is big and easy to read
iv. Vary ways to underscore the significance of your text, for example bolding, italicising or underlining it
v. Use headings and subheadings
vi. Indent your paragraphs
vii. Have a unique selling point and make it the most prominent in your writing
viii. Include quotes and captions
ix. Have rhetorical questions or transition words to signpost and guide your reader
x. Make it concise
xi. Make it visually appealing with images, flow charts, tables or infographics
Take a look at this checklist the next time you are creating content for your company brochure, advertisement or website. Making it eye-catching would definitely help to convert your visitors into customers.
Photo by Igor Vikhrev by Unsplash