With businesses going global and reaching out to their clients through various media, it is essential that the message you send out about your company is universally understood. Here are some ways that may help in writing content that will help create awareness for your business.
Learn how different cultures spend their time on social media
The time spent on social media varies by culture. The Chinese spend a lot on Weibo just as the Americans on Facebook. In understanding this, you will be able to know which social media platform to target. Your copywriter will know how to craft content that is suitable for the respective social media platform.
Write in Standard English
English is a varied language. The Americans, Australians, British and Canadians often argue among themselves as to who is correct, whether it is about spelling or the way the language is spoken. What is important when it comes to writing on multiple platforms is that your copywriter is able to craft content in English that is universally understood. That means being aware of slang, using puns with caution and avoiding specific cultural references.
Know the law
It is important to know the laws of your target countries. The last thing you want is for your business to run afoul of local laws. Some countries may possibly have laws and regulation that may conflict the way you present your content. Being aware of details such as censorship laws will help you craft content that is not only suitable for your clients but also keep the business on the right side of the law.
Businesses are always under constant pressure to create content that is relevant. By remembering some of these fundamentals that are universal across cultures and countries, it is possible to craft content that will pitch your business to the right audience.