Sometimes, it’s tempting to use complicated terms, industry jargon or big words to impress clients. But there’s a good chance you’ll end up confusing them instead, especially if English is not their native tongue. If your aim is to be understood, then simple English is the way to go. In fact, that is the very reason why Globish was developed by Frenchman Jean-Paul Nerrière – to make communication easier with the use of standard English grammar and a list of just 1,500 words.
Here is an example of how you can try using simple English (or Globish) to allow the masses to understand what you wish to say effortlessly:
|Complicated English||Simple English – Globish|
|Our newly introduced phone plan entitles people from all walks of life to many discounts which should not be missed. Terms and conditions apply.
|Our new phone plan entitles people to discounts. Terms and conditions apply.|
|I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors.||I stand here today full of respect for the work before us. I want to thank you for the trust you have given, and I remember the sacrifices made by our ancestors.
Of course, you need not limit yourself to the 1,500 Globish words but your customers, regardless of nationality, will appreciate your concerted efforts to make things easy for them to understand. Try using Globish next time in your communication and see if you’re able to be better understood by your customers, your suppliers and even your employees.