Whether you’re launching a new product or pitching a fresh business idea, PowerPoint presentations can be an effective communication tool – if you use it well. We’ve all sat through lifeless presentations that simply bore our socks off. So, how can you deliver your message in a compelling way that not only educates and inspires, but sells?
Start by focusing on the benefits of your product or service. Rather than highlighting the boring mechanics of how it works, focus on what it’s going to do for the buyer. This helps to elicit desire.
Secondly, make the pitch. Whether you are selling an idea, a process, a tool or a product, make it clear, and make your case coherently and succinctly. Using images with a few key points per slide, or testimonials, if you have, can greatly help your presentation.
Lastly, spur action. At the end of your presentation, summarise what you’ve said and make a call to action. Simply put, it means engaging your audience to “buy now”, sign a contract or put their name on an email list, among others.
Keep these copywriting pointers in mind to craft awesome presentations.
Image source: https://fortresslearning.com.au/eleven-tricks-for-effective-powerpoint-presentations/