Have you ever bought something because of an attractive advertisement, but the product failed to meet your expectations in real life? If so, you’re not alone, for false advertising claims are commonplace in today’s competitive corporate world.
Businesses may be tempted to push the boundaries of truth by making misleading claims in their advertisements, to try to get an edge over their competitors. But while this may yield short-term gains, this could backfire on them in the long run, leading to big time damage to their corporate reputation and massive settlement payments. For example, back in the early 2000s, two major Korean car makers overstated the horsepower in some of their vehicles by as much as 10%, leading to expensive settlement payouts of around US$75 million to US$125 million.
If you want your business to stand out from your competitors, there are definitely more effective and legitimate ways to draw customers. Why not try engaging a copywriter to craft compelling text to market your products and services? From crafting catchy slogans and attention-grabbing taglines to persuasive text, a copywriter can add a snazzy angle to your advertisement, helping you to influence your customers to take action. Start the new year on a right note, write right to get your message across in your commercials!