Employing a casual, conversational writing style aimed at capturing readers’ interests, the quarterly One Changi magazine keeps staff updated on the latest happenings at Changi Airport, while recognising the individuals and teams whose work behind the scenes keeps the airport running smoothly.
Serious to Fun
Whether your newsletter needs to be seriously corporate or fun and youthful, you’ve come to the right place. We understand your audience’s needs and make the effort to hit the right note every time. So far, we have developed newsletters and eNewsletters for diverse groups, ranging from private sector companies and educational institutions to government entities and non-profit organisations.
Our Clients: Borneo Motors, Maritime and Port Authority of Singapore (MPA), Agency for Science, Technology & Research (A*STAR), Changi Airport Group, Singapore Customs, Civil Service Club, Alexandra Health, Singapore Hotel and Tourism Education Centre (Shatec), Temasek Polytechnic, Asia Pacific Breweries, Singapore Management University (SMU), among others.
For the Civil Service Club’s bi-monthly magazine, we cover their events, interview participants and craft articles to drive participation and encourage membership sign-ups. In keeping with the casual, family-friendly activities, we adopted a fun, light-hearted tone that encapsulates the Club’s atmosphere and spirit.
Aimed at driving interest in the Hino truck series, the Ignition newsletter employed an engaging style to draw readers’ interest to maintenance issues and latest developments relating to the brand. The challenge was to get familiar with technical terminology and latest engineering advances so as to create content that is both relevant and impactful.