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We were asked to develop a series of three ads targeting potential students. The copy had to bring out the unique features of a Yale-NUS education in a style demonstrating the College’s personality. The advertisements appeared in The Straits Times on three consecutive weekends.

Aimed at the top 1 percent, Residences at Mandarin Oriental commissioned three advertisements to promote to potential buyers the splendour and opulence of the development and its boutique collection of luxury villas.