We infused CAG’s Sustainability Report with a warm, welcoming tone to showcase their dedication to safeguarding their people, the community and the future of our planet. Beyond copywriting, we made suggestions aimed at conveying the information in an easy-to-understand and engaging manner.
Targeting C-level professionals, this regional executive search firm approached us to shape the content for their website. Beyond putting together words that exemplify their integrity, professionalism and experience, we structured the content and proposed infographics to better present the information to highlight their strengths and ensure improved readability.
For the Civil Service Club’s bi-monthly magazine, we cover their events, interview participants and craft articles to drive participation and encourage membership sign-ups. In keeping with the casual, family-friendly activities, we adopted a fun, light-hearted tone that encapsulates the Club’s atmosphere and spirit.
Aimed at driving interest in the Hino truck series, the Ignition newsletter employed an engaging style to draw readers’ interest to maintenance issues and latest developments relating to the brand. The challenge was to get familiar with technical terminology and latest engineering advances so as to create content that is both relevant and impactful.
When Remy Martin wanted to revamp their Club Louis welcome kit for new members, we crafted the welcome letter and the accompanying brochure that introduced them to the bespoke benefits of membership, in a style that embraces the luxury and status befitting the brand.
Designed for potential clients looking to book performance venues, the marketing brochure highlights the many benefits that The Star has to offer. For this, we chose descriptive words and phrases that accentuate each space’s special qualities and uses. As a design-led project, we achieved this while keeping within the word limit set by the design house so as to maintain the integrity of the design.
Following interviews with the chefs, we set about arranging the recipes for SCC’s signature favourites ─ organising the ingredients and crafting instructions to ensure they are user-friendly and easy to follow.
CDCs Celebrating Communities was developed as part of the SG50 celebrations. From raw drafts, we crafted 50 inspirational stories of ordinary citizens who go out of their way in improving the lives of their neighbours and their communities.
In upholding the image of MLT in their Annual Reports, we selected a professional, corporate tone so as to inspire the confidence of their stakeholders. We were also entrusted with editing their Sustainability Report to ensure they reflect a consistent voice.
Employing an engaging, uplifting tone in SUSS’ Annual Giving Report, we crafted heart-warming stories from donors and student recipients, while paying tribute to the supporters who contributed towards the university’s efforts to champion inclusive and lifelong learning.