Emotions. They help us to connect with one another, but they can also spur us to action. When it comes to writing marketing campaigns, studies show that emotions rather than cool-headed logic play a greater part in inspiring customers to make decisions. So what is emotional marketing? It involves harnessing emotions to influence audiences’ intent to buy. Getting consumers to feel happy, in awe, sad, afraid or angry lie at the heart of emotional marketing.
When selling your product or service, it can be easy to get caught up in spelling out its features. Logically, we would think that is what our customers will benefit from and focus on right? However, do not overlook the critical role that emotions play in rousing customers to share with their peers and ultimately buy. Check out the commercial below and see how emotions can be used to great effect. https://www.youtube.com/watch?v=KYtMkhfQfa4