In the age of digital media, it may seem that brochures are dead or dying. However, the truth is that brochures or print marketing is still very much alive and relevant. They provide a great opportunity for you to showcase your business and are worth that investment. Here are the three reasons why.
People love visuals
Think of the Ikea Annual Catalogue. Doesn’t it make you want to buy something or redecorate your house? Face it: We love visuals. We shop, we eat and we buy with our eyes. Having a great brochure for customers to look at will certainly attract them and give them some stimulus to try out your services and/or products.
The silent salesperson
Brochures remain even if a salesperson leaves your company. They are a constant reminder of your services and/or products. Also, think of your brochure as a travelling salesperson. When your customers are happy with what you offer because they had a positive experience or they like what you are able to offer them based on the information on the brochures, they may even pass them on to their family, friends and other contacts.
Brochures are always dependable
There are times when brochures can save the day. In times where Internet access is not available or unreliable, good old hardcopy brochures enable you to present your services and/or products to customers.
Printed brochures remain good marketing tools because they give something to customers to hold in their hands or keep in their pockets/bags. They serve as longer lasting reminders of your company as compared to digital marketing which can be easily dismissed as spam. So for sure, brochures are certainly not dead!